My marketing is terrible for my games, so for my next one I'm looking to find a publisher. Do you recommend I look at what games have been previously released by a certain publisher and base my next game off that, or should I make a game and look for a publisher that would accept my game, or something else entirely. I would LOVE if anyone who has gone through a publisher could give me any advice and tips. Thank you!
Just come up with a solid, super polished, awesome game and then fish for interest with publishers. No point trying to second guess this stuff too much
As a publisher whose first two game releases hit the Trending Searches multiple times and reached the Top 3 in their game categories, I agree with @Simon Crack. Just make sure your game is super polished, engaging, and has great retention and great play-ability.