Hello. I'm new here today. Eagerly awaiting BuildBox2 Demo. I already see a lot of threads regarding publishers. I'm curious, what do publishers offer that's worth losing a cut of revenue against going it alone? Is it purely that they probably have an already established audience and can easily cross promote? Or is there more to it? I would love to hear your thoughts on this. Thank you.
Well it can go two ways. 1.The publisher could already have an audience and promote their apps through social media and cross promotion. 2.The publisher could use their capital to run paid promotionional ads on facebook, instagram, twitter, admob, chartboost,...etc. Most publishers do both. So the advantage of having a publisher are very obvious if you don't have the time or resources to do either one mentioned above. Also having a publisher frees you up to work on developing updates for your game.
