MY.GAMES, the publisher behind titles such as Hustle Castle, War Robots and Left to Survive, has launched a publishing programme aimed at developers behind hyper-casual titles. The programme is intended to provide hyper-casual developers with product and marketing expertise throughout the product cycle, and will provide up to $50,000 per project to drive development plus marketing budget for reaching tens of millions of installs. MY.GAMES has set aside a total of $10 million for development and marketing costs up until the end of 2020. The programme will also provide support in regards to validating market and product hypotheses against real users, consulting on the best product practices, market trends, providing user acquisition and maximising advertising monetisation. Studios who become a part of the programme will maintain autonomy on decision making and net profit will be split up to 60/40 (in favour of the developer) after launch on projects started in 2020. Full story here Apply here
