Nowadays, Android smartphones are the most common in the market, so creating games for that operating system is basic to reach a high number of users or android installs. And in order to do so, promotion plays an important role, too. 1) Finish and Optimize your App But before you submit your Android app to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make the mistake of submitting a partial app. Submitting an incomplete app will lower your user ratings and will blow your plan permanently. Also, it is known that Google Play’s market algorithm will take your app higher if the users rate it well in the initial stages. That’s one of the tricks to improve your download count. 2) Set a launch date It is essential to have a firm deadline in your mind. Hence set a launch date by which you will be ready and take the process of marketing from then. This also makes it possible to provide a fixed time to any agency or individual you involve in the marketing process. this could be the key of better android app promotion 3) Set up a website Create a landing page or website for your app. It is not always necessary that you will always have a web version. But a website is important for disseminating information and providing your contact information and sharing your idea. 4) Get positive app reviews Reviews are a significant factor in deciding if your app will be downloaded. Besides the tech blogs such as Mashable, there are plenty of app review sites. Get in touch with them and ask for a review. 5) Promote like there is no tomorrow In every communication from email and newsletters to blog posts promote your app. This goes against the grain for many, and it is better to employ someone else if you are uncomfortable. All developers dream about creating the game they always wanted to do. In terms of marketing purposes, that’s a mistake. It’s very important to do exhaustive market research about the kind of game we are developing and its competitors. Find those similar games, look at their number of Android installs, and try to find sales data, if possible.