A new report has revealed that if a mobile game does not retain 30 per cent or more of its players beyond their first day, it may not be financially viable. 'A Global Analysis of Mobile Gaming Benchmarks', published by GameAnalytics, studied over 60,000 titles across more than three billion devices and 850 million monthly active players over the course of 13 months (July 1st 2017 to June 30th 2018). And the report shows that if you don't have a retention rate of 30% or higher for day 1 players, it might be time to scrap it. Games with 35 per cent or higher day 1 retention were considered to be performing well compared to the average mobile game, with anything around 40 per cent or over placing it in the top 15 per cent of highest performing titles. Meanwhile the bottom 15 per cent only retained a tenth of players beyond the first day. Story